Four reasons you need an expert mailing partner right now

When your organization depends on time-sensitive catalogs, urgent mailers, and scheduled periodicals landing in front of paying customers, you need a printer partner that is also a mailing and logistics expert.

Logistics is a pain point for printers worldwide.

When your sensitive information doesn’t get to its destination on time, you lose trust with your readers, customers, sponsors, and advertisers.

Unfortunately, logistics and supply chain slowdowns in every sector show no signs of letting up, and commercial printers are being hit hard with paper and ink shortages, rising costs, and a lack of truck drivers. Local commercial printers can alleviate downward pressure on their customers by managing local logistics in-house. 

All printed products need to go somewhere, so a reputable commercial printer will have an efficient and economical delivery plan for every piece that comes off the press. This means reliable fleet trucks, local drivers, and an out-of-state network—all expertly managed by a dedicated logistics team. 

Our central Portland location allows us to make most Western region deliveries within two business days. Our internal team of logistics specialists evaluates your project’s requirements to determine the most timely and cost-effective solution. 

If your printer is outsourcing logistics or delivery, your plan might run off the road.

Going postal can be problematic.

Commercial printers need to keep up with the latest changes in postal rates, codes, and discounts. If your publication can use a lighter-weight paper or an adjusted mailing list to save a bundle at the post office, your project manager should let you know. A good printer partner always looks at the whole picture—from files coming in the door to publications heading out—to see where you can save money, increase efficiency or add value.

Periodical Class postage is complicated. Pricing depends on a mix of factors, such as size, weight, distance mailed, pre-sorting—even what percentage of the piece is advertising. As the media landscape continues to shift, your printer partner will be paying attention to the needs of your printed titles and catalogs, advising you along the way, ensuring your publications don’t get stuck at the post office.

Journal Graphics services include addressing, labeling, and postal processing for periodicals, catalogs, and direct mail, as well as dropshipping and delivery to the post office.

List management is crucial.

A clean mailing list—free of duplications, incorrect addresses, and cancellations—is a must for smooth mailing. Journal Graphics processes over 3 million pieces of mail per month. We offer critical list management services, including duplication elimination and segmenting. To qualify for periodical class bulk rates, recipients must request the mailing. List management and data hygiene are crucial to reducing time spent and money wasted, and for meeting federal postal regulations.

We warehouse it well.

The final piece of a commercial printer’s logistics and mailing puzzle is a secure, temperature-controlled warehouse onsite, staffed 24/7 by competent and trained professionals. Having access to our 120,000-square-foot warehouse for every publication saves you time and storage space at your facility. 

A well-kept warehouse with space to spare also means you can plan and print well ahead of your deadline, which helps us secure preferred papers and ink for your projects at the best prices we can offer. Polybagging and shrink packaging keep your publications safe from weather and moisture in storage and in transit.

Before you choose a printer partner for your magazine, newspaper, catalog, or direct mail, be sure they tick these important boxes when it comes to delivering your project to its final destination.

Journal Graphics creates high-quality print products to ensure your creative messaging and timely publications get from our hands to your customer’s door. Call or click today, and we’ll show you our moves.