Blog, Trends and News
Consumers love to look first and buy later. But websites are still challenging to browse. On the other hand, they are perfect for e-commerce and up-to-the-minute announcements.
That’s why printed catalogs, magazines, guides, and lookbooks continue to drive awareness and sales when seamlessly integrated with a digital publication and friction-free e-commerce site.
Catalogs have been making a comeback since 2015, and magazines continue to be a solid media option in omni-channel marketing programs. The tactile and longevity around print on paper verses digital advertising means your message resonates to a broader audience, lasts longer and brand recognition more memorable as the pages turn.
Marketers are natural-born strategists. Over the past year, they have been doing more reactive work than proactive. As we move further into the recovery phase and closer to enjoying post-pandemic life, marketing teams are ready to get to work. We assembled a few proactive direct mail strategies that can help you get started right away.
Texture and touch are an excellent way to have your message pop off the page, perk up your readers to pause and take an interest in any publication or catalog. Email marketing can't do that, nor can a television ad or social media post, podcast, or search engine optimization. Printed materials have the unique ability to power up the recipients' senses and evoke real emotional response and sensation.
As a privately held commercial printer in Portland, Oregon, since 1937, we consider our customers, vendors and suppliers, community members and industry colleagues in everything we do. As we build our brand to demonstrate excellence in powerful, high-capacity web printing, we’ll take deep dives into new techniques, technologies and approaches that are crucial to the work we do for you.
