Direct to Digital Bring Print Publications to Life
Print publications like magazines and catalogs remain an effective way to connect with your audience. Technology exists to repurpose your print pieces into digital versions with an interactive opportunity. The digital magazine app Readly reported that in 2019 digital titles were read more than 83 million times from over 5,000 titles in 50 different markets. Let’s explore how you can combine the power of print with digital possibilities to extend your publication’s reach.
Beyond a PDF
When creating your print publication, your design team assembled the necessary fonts, images, and design files into a package for print production. You can create a PDF to share from these files, but why not take it up a notch and offer an interactive, dynamic publication experience! A PDF is functional and flat, like a snapshot of what your final printed piece will look like. It doesn’t jump out from the page or capture the attention of your audience like a truly well-craft digital version can do.
A Song & Dance Man
Tap dancing frogs are entirely optional, but it doesn’t mean you can’t include one if that’s your thing. Digital pubs can incorporate a wide range of media files, including video, music and animation. Embed gifs, videos, or artificial intelligence (AI) directly into your publications and bring your stories and title to life.
Live Shopping
Whether your publication is a magazine, catalog, or a magalog-style hybrid of the two, digital publications integrate the shopping experience directly into the pages. Customers merely have to click on the item to learn more, create a shopping list and/or “add to cart.” The versatility and flexibility of digital publications also allow for targeting and versioning to see which products are resonating with audiences.
Insights and Analytics
Digital editions allow for greater insight into the minds of readers. Determine what topics are hitting month to month and adjust your editorial content accordingly. Report back to advertisers on ad performance and click rates.
Doing It Right
If you’re known for quality products or publications, don’t let your audience down with a poor-quality digital magazine. Live up to expectations. Make it responsive for all types of digital experiences – mobile and web-based browsers. There are plenty of DIY software platforms for converting your PDF to a digital publication, but it pays to work with an experienced company in this arena. Remember, quality counts.
Interested in learning more? Contact our team at Journal Graphics today to learn more about how we can transform your print pub into an interactive experience today!