Whether your target audience is B2B or traditional consumers, multi-page print publications are an effective way to reach them. It is hard to ignore a beautifully designed multi-page printed piece that encourages you to flip through its pages. Let’s explore the many ways print pieces with many pages can go to work for you!
Multi-page, multi-faceted
Communicating with your customers where they are is vital, and a multi-page print piece is an excellent tool for keeping them informed about the latest products, services or news at your organization. They can come in all shapes, sizes and styles, from catalogs to magazines and annual reports to print portfolios and softcover books.
Get creative
The design and layout possibilities are endless!. You can go tall and skinny to fit in your average brochure rack or be avant-garde with something nontraditional like an oversize, oblong or square publication size. Use bright colors and oversized typography for an on-trend design approach, or experiment with coated and uncoated paper substrates to give your audience different tactile experiences. Work with your team of print experts to explore your best options, meet your marketing goals, stay within budget and maximize your exposure.
Add on for more value
Multi-page publications don’t have to stand alone. Promotional coupons or other offers, call-to-action cards, response by mail envelopes, and free gifts can all be included with the publication. These items can be blown in, glued into the seam of the piece, poly-bagged or shrink-wrapped right along with your materials and mailed to your customers for a more significant impact. Drive customers to your website with a QR code or easy online ordering. Print and digital can work hand-in-hand to deliver more sales.
Tell your story
Multi-page publications allow you to tell your organization’s brand story in a more in-depth and compelling way to your audience. Videos are an excellent medium for digital but can be costly to produce in the long term. Magazines, catalogs, and magalogs offer the opportunity to tell your story through a narrative style and speak directly to your audience. Appeal to the human side of your brand story, showing your customers that you’re focused on more than just on sales. Stunning pages with relevant content connect with them on an emotional level.
From mailbox to inbox
Multi-page publications can reach customers in several different ways, but the most accessible method is by mail. These publications are self-mailing, meaning they don’t need an additional envelope. Bulk rates for mailing start at just 200 pieces and pricing varies upon weight and size. It’s best to work with a printing partner with a top-tier in-house mailing department to get you the best rates possible and help you acquire and/or clean your mailing list to prevent duplicates and bad addresses.
Journal Graphics has an experienced team to help with your next printing project. We can help you choose the perfect style and size that will work best for your publication needs. We’re here to help!