Going Places with Print!
Visitor-centered tourism publications are a focused segment of the work we do at Journal Graphics. Travel agencies, convention and visitors’ bureaus, cruise lines, hotels, and more all call on us to ensure that their multi-page publications like magazines, catalogs, brochures, and rack materials convey a high-quality message.
Whether your tourism-based business is trying to woo potential visitors, inform guests, or create memorable experiences that will have guests coming back for more. Let’s take a trip to review showcase some trends to get your creative juices flowing.
Shape of things
Most brochure racks can feel overwhelming when you look at the sea of 4 x 9” standard rack cards and 8.5 x 11” booklets. How can you stand out from the crowd yet still fit into the correct size rack? Shape! Try a square booklet instead of rectangular or explore other options. The human eye is naturally drawn to things that look different, so don’t be afraid to stand out.
Dress to impress
Take a minute to critique your publications. Do they reflect the audience that you’re trying to attract? If you’re pursuing a luxury audience, your print publications should be impressive as well. Achieving this is easy with a few simple touches like soft-touch coating, a higher quality paper, or changing the orientation of one or more pages. The same applies to reaching a more Eco-conscious target audience as well. You can easily go green with your print projects using sustainably sourced paper products and inks that better connect your brand image with a commitment to saving the planet.
Print your way into their hearts
What’s more personal - emails trying to encourage a pdf download or receiving a beautiful and tangible piece of mail? Digital marketing may drive consumers to contact your business for information, and instant gratification is satisfying but can be quickly forgotten. The better plan is to follow up with a direct mail piece. Digital marketing and print marketing go hand-in-hand. Many travel-oriented companies use drip campaigns that employ both print and digital marketing pieces to entice buyers. Plus, if you want someone to spend quality time perusing your destination, look no further than a print brochure or catalog.
Let Journal Graphics help you turn your next travel or visitor print project into something spectacular. We believe in pressing forward and trying new things -- contact us today to see what we can do for your location and brand story!