At Journal Graphics, we’re proud to produce top-quality multipage publications like magazines, catalogs, and brochures. These are possible with a combined approach of intelligent engineering, appropriate paper selections, high-quality ink, and finishing processes that bring your message to life. We love to work with our customers early on to help achieve results with consistent, colorful outcomes. In this blog post, we cover some of the basics around what goes into creating a multipage publication and offer some tips on what works best to grab your audience’s attention.
All shapes and sizes
The most frequently used sizes for multi-page print publications are 8” x 10.5”, produced in both landscape and portrait layouts. However, square (8.5” x 8.5”), oversized (11” x 14+”) and other configurations are available as well. When selecting the size for your publication, consider if the shape and size will factor in the overall design aesthetic while staying within your print and postage budget parameters.
Tip: Don’t be afraid to be different. Some of the most successful print pieces are those that stand out from the crowd. Work with your sales representative to create a size and shape that works best for your design and budget.
Specs of paper
Selecting the best type of paper to use in your print publication or marketing collateral can be overwhelming. Ask for samples from your sales representative before making your final decision. We compiled a list of terms that will help you learn the lingo used in describing paper.
Basis weight – weight per pound per ream cut to size by inches
Coated – paper treated with a coating for added properties like durability, ink holdout and gloss..
Cover – a durable, heavy-weight paper used for booklet covers, postcards, business cards, rack cards, etc.
Smoothness – the evenness of a paper’s surface
Text – a general term describing an assortment of paper grades but often applied to content pages within a publication and programs
Uncoated – paper that is not treated or coated and typically has a rougher surface
Varnish – a thin layer of protective coating that is applied over the ink to help prevent scuffing or add gloss or matte effects
Tip: Go green and FSC. Sustainably sourced paper products are not only good for the environment, but they are a value-add for your brand image. Consumers seek out companies committed to helping to save the planet and are willing to spend more on products and companies with a sustainable focus.
Finishing in style
Once the main pages of a publication come off the press, they progress to the finishing department for completion. This next step involves any number of machines that will apply any additional coatings needed for durability or shine, fold the pages, bind the publication together in either saddle-stitch or perfect binding format, and trim the edges.
Tip: Perfect binding is worth the money when your page count allows and your audience skews toward luxury. The edges have a crisp and clean look that elevates your brand.
Let Journal Graphics help you turn your next publication into something spectacular. Contact us today to see what we can do for you!